Dua Lipa Album TVC
The client wanted to advertise Dua Lipa's new album on British television. With no predefined concept, I took the initiative to establish both the concept and design from scratch, drawing inspiration solely from the existing music videos.
Role:
Conceptualization
Art Direction
Motion Graphics
Software:
After Effects
This project involved a creative process, developing new ideas and designs to showcase Dua Lipa's album prominently. Simultaneously, strategic approaches were employed to achieve the client's objectives effectively.