A campaign created to promote Royal Blood’s new album across UK television and large-scale digital billboards, including placements in Times Square.

With no predefined creative direction, I developed the concept and visual approach from scratch, using the existing music video as the sole source material. The work focused on translating the band’s raw, high-impact identity into visuals that could hold up across both broadcast and high-speed public environments, maintaining clarity, scale, and energy across formats.