I worked on motion and visual content for a WWF UK campaign encouraging users to download and engage with the My Footprint app.

The work centred around presenting the app within a layered, paper-cut style environment, connecting digital interaction with themes of nature, impact, and environmental responsibility. The visuals were designed to guide attention toward the app while reinforcing the campaign message around personal impact and participation.

The focus was on clarity and accessibility, ensuring the message translated clearly across screen-based formats while maintaining a tactile, crafted visual language.