I worked on motion and video content for Night Before Christmas, a WWF UK Christmas campaign created to support seasonal awareness and fundraising.

The work focused on delivering a warm, considered visual tone suited to the Christmas period, while clearly communicating the campaign message across digital platforms. Motion was used to support storytelling and emotional connection without distracting from the core message or call to action.

The aim was to balance sensitivity and clarity, ensuring the campaign felt appropriate to the seasonal context while staying aligned with WWF’s wider visual and ethical standards.